RevSense uses APIs or programmatic hooks to configure ad server and various demand partners.
RevSense downloads performance data from various exchanges and publisher’s demand partners into a central data warehouse on a continual basis. It then uses Machine Learning (ML) to detect data patterns for a variety of factors like previous CPMs for the user, time of the day, OS, day of the week, geo region, device type etc. against demand partners’ performances.
Once this intelligence is generated, it creates an optimization strategy by setting up the most optimal CPM floors for each of the SSPs.
No! We allow publishers to provide their ad server.
Current version only includes support for DFP. However we are working on integration with AppNexus, OpenX and AdTech based ad servers.
Of course! We are primarily a yield optimization service provider and not a network. We want to bring efficiency into your current ad-ops workflow. We will use your accounts when we can.
However, you can always opt-in to use our demand partner accounts if youw want.
In most cases, no. We want to minimize your effort. You need not, for example, create multiple ad placements for your mobile traffic and multiple geos. The system will detect the presence of these variables and will create separate optimization paths.
Not yet but these features are coming very soon.